Clear ph continues to blaze the trail in creating experiences that are unmatched in the luxury real estate market. These experiences are brought to life through the use of multi-dimensional branding, responsive web design, high-impact videos, dynamic marketing strategies, photorealistic architectural renderings, and more.
It’s no secret that hard work pays off, which is why we are delighted to share our most recent developments, Reflection St. Pete.
Nearly two months into Reflection’s launch, the Reflection Sales Team — Clear ph Design, KW Development Group, Hemmer Group — has exceeded initial expectations with $20 million in sales and 21 units under reservation.
This exciting milestone shows the impressive progression of the project, and Clear ph is thrilled to be able to contribute to the success of Reflection St. Pete.
Aerial exterior rendering of Reflection St. Pete by Imerza.
Two months ago when sales launched for Reflection St. Pete, a condominium tower planned for Mirror Lake in Downtown St. Petersburg, many saw the location as pioneering.
Situated west of the downtown core, the area was untested for an 18-story condominium tower of this size. The thesis for the development is that there is demand for upscale condominium units within close proximity to the Central Arts District and the booming EDGE District. It appears they were right.
Despite COVID-19 and potential economic uncertainty, sales have exceeded initial expectations with over $20 million in reservations so far.
The development is being led by Fred Hemmer, a veteran of the real estate industry with over 40 years of experience.
Reflection, the 81-unit luxury condominium tower planned for Mirror Lake will include an expansive 12,000 square foot rooftop oasis with a resort style pool, sauna, and spa. The community will also offer a state-of-the-art fitness center, club room, outdoor kitchen, and views of Mirror Lake, Downtown St. Petersburg, and Tampa Bay.
“We are very happy to experience such strong interest in reservations sales for Reflection St. Pete and look forward to being a part of the exciting growth that St. Pete is experiencing,” says Hemmer.
Homes at Reflection range from 1,168 to 2,695 square feet and pricing begins in the $500,000’s. Thus far, they have seen substantial interest in the larger units. So much so that they’ve decided to reduce the total unit count from 88 to 81 units in order to create stacked units for buyers seeking more space. The resulting units will have 2,695 square feet with two bedrooms along with an office and a den. This new floor plan, named Onyx, will be released in the coming weeks.
The Reflection team credits a cutting edge technology for some of the initial sales success. The technology, called Imerza, specializes in creating high-quality virtual reality experiences that allows prospective buyers to visualize and learn about the homes for sale. Water Street Tampa also uses Imerza technology.
Brian Sprague, Director of Sales for Keller Williams St. Pete Developer Services, says it’s a secret sales weapon. “The Imerza technology allows buyers to truly see the vision and experience Reflection St. Pete,” says Sprague. “With Imerza, we are able to create a 3D experience to showcase the beautiful views of the home and the downtown skyline from any room, any view direction – night or day.”
Each of the 81 units at Reflection will feature dramatic floor-to-ceiling windows, modern kitchens, terrace-style balconies, and modern stainless steel appliances. Outside of the rooftop oasis, the homes will be complimented by building amenities like a concierge golf cart shuttle service every Thursday through Sunday. The building will also have nearly 3,300 square feet of ground floor retail space overlooking Mirror Lake.
As reservations continue to exceed expectations, the project will move toward securing construction financing with an anticipated groundbreaking in early summer 2021. KAST Construction is serving as the general contractor for the project.
Clear ph Design, luxury real estate design and marketing firm, is spearheading the conception and execution of the all-encompassing brand, as well as the design of the website, print and sales collateral, and marketing initiatives.
Construction is expected to take about two years with a completion expected in mid-2023.
For more information on Reflection, please visit the reflectionstpete.com or call 727-655-9100. The Sales Center is located at 600 1st Ave N Suite 110 in Downtown St. Petersburg and is open Monday through Saturday between 10AM and 5PM for a fully immersive tour.
This article is an adaption of the November 10, 2020, St. Pete Rising story.