Luxury Development, Lead Capture & Marketing
At Clear ph, our goal is to provide the leaders in the luxury real estate market with the ultimate storytelling solution. As a full service, residential and commercial project development sales agency, we provide trackable tools simplifying the management process every step of the way. The results provide our clients with a comprehensive service unmatched in the industry.
We create value to an architect, builder, developer, investor or real estate group by crafting singular brand experiences and narratives that forge emotional connections with the most sophisticated audiences. Our approach is different from the typical real estate model and has more of a direct consumer approach.
Recent Luxury Real Estate Development projects
“As a design-centric group, we love what we do. Creating concepts from paper, rolling them into the digital space, telling a story and selling a vision that is eventually built! It’s the ultimate designer’s dream and we get to live it every day.”
Recent projects / campaign / architectural renderings
Our collaborative process consists of the following steps:
To fully understand a project and its goals, we conduct a “market discovery,” which takes a look at the brand, its competitive market and the challenges it faces. We then take our findings and create a report including mood board possibilities.
Our designers and directors sit down with architects and developers to figure out how to distill the vision of a new development into a product story. We focus on possible features and finishes that will engage the audience in the pre-sales phase.
Using brand position as our inspiration, we craft two to three distinctive concepts for each project, often bolstering them with naming, URL strategy, logo options, tag lines, mood boards and photographic direction.
Brand Marketing Strategies
To make our concepts come to life, we strategize and execute brand extensions that help differentiate the project from the competition. This may include custom magazines and newspapers, guerrilla marketing campaigns, street teams, innovative social media concepts and events, experiences and promotions. The objective to attract – with a direct consumer approach.
Our in-house team delivers CGI renderings, 360 VR, animations, marketing plans, photography and film, guaranteeing brand continuity throughout all content.
Execution & Lead Capture
Upon selection of the chosen direction, we fully execute the campaign, including polishing of the selected logo and calls-to-action, creation of website navigation and design, brochure and collateral design and all related copywriting and print brokering. All of this will lead to data capture that we manage for our clients. From public relations, media buying and social media content, Clear ph can execute on all aspects of the project marketing.