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Hooties Homegrown Ale

Identity, Packaging and Campaign for Rock/Pop legends Hootie and the Blow Fish.

BrandingPackaging DesignRetail

Beer advertisement featuring Hootie's on a black background with text.
Cans with yellow, black and white label
Beer poster with a moon and bottle graphic, advertising Hooties Homegrown Ale, part of a series of 3 promotional posters
A promotional sign for a homegrown ale from Hooties at an establishment in Saint Petersburg, Florida.
A box of six beers with a dark label and a man in the background
A man in a black t-shirt and blue jeans is singing into a microphone during a concert. He is standing on a stage with blurred lights behind him.