They say don’t judge a book by its cover, but have you ever judged a website by its cover? Don’t feel bad, we’re guilty of it too.
Your website serves as a first impression for your business, and it only takes a fraction of a second for visitors to form an opinion about your website and ultimately, your business. Your website is likely the first thing a potential customer will encounter, so use it to your advantage by presenting a website that showcases your product or service in a way that will catch and keep the eyes of your target audience.
Create a good first impression for your business by utilizing these web design strategies:
1. Intuitive Design
When it comes to websites, appearances matter. According to a study by Adobe, 38% of internet users will stop engaging with a website if the content or layout is unattractive. The product or service you are offering could be the next big thing, but if your website looks like it’s stuck in the ‘90s, people will assume your business is too. The overall design of your website, including layout, color, balance, and legibility, will act as a representation of your brand or business. If you are not confident in your website’s current aesthetic, it may be time to consider a website redesign.
Tampa Bay City Living desktop and mobile website designed and developed by Clear ph Design.
2. Value Proposition
What is the reason your potential customer needs you? Your value proposition is the statement that explains what your business does and why it’s important. Don’t let this statement get lost at the bottom of your website. In a prominent location, include two or three sentences that will grab your audiences’ attention and convey your message. Keep it short. Keep it sweet.
3. Rock and Scroll
All we do is scroll. Scroll on Instagram, scroll on Twitter, scroll through Google searches, etcetera. Your website shouldn’t be any different. You want your digital space to be as intuitive as possible and, because scrolling is a recognized part of today’s digital repertoire, your website should be rocking and scrolling with the best of them.
Evolution Primary Care website, designed and developed by Clear ph Design.
4. Direct Their Eyes
Provide your audience with some sort of guidance through layout, color, size, and placement. Calls-to-action (or CTAs) are great for directing visitors through your website, prompting potential customers to take action by clicking the “Contact” or “Inquire Now” buttons. Utilize a variety of colors and sizes of elements and text as well as white space to create an experience for your viewers. You want your visitors to be on a journey through your website without even realizing it.
Westminster Manor Townhomes – Floorplan representation on the website. Designed by Clear ph.
5. Build Trust
Your viewer is the main character of your digital story. Make them feel important by explaining how your product or service is going to better their lives. Include testimonials to provide support and build trust. Reference your blog and show past work so potential customers can get a sense of what you and your business is about.
At Clear ph Design, we design and develop websites that tell a story. To keep viewers engaged and interested in the story, our websites are built with comprehensive design, user-friendly menu and navigation systems, interactive elements, dynamic content, and relevant imagery and graphics. If you are in need of a website design that better suits your business needs, please contact the creative team at Clear ph today.