A note for partners
Working with the competition.
If you're a luxury developer or brokerage talking to us, you've probably already noticed: we work with your competitors. We're not going to dance around that. Here's exactly how we think about it — and exactly what we do to keep your work yours.
Category · Not Coverage
We pick a category. Then we go deep.
Most agencies sell hours. We sell a craft — brand, design, and digital marketing for luxury real estate and hospitality.
That choice has consequences. We're not the agency handling the developer down the street and the SaaS startup and the regional bank. It also means we will, on occasion, work for two developers selling units in the same submarket.
We treat that as a feature, not an apology.
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01
Same metro, different buyers.
The buyer for a $3M downtown St. Pete condo is not the buyer for a Tampa land development. The buyer for a Sarasota high-rise is not the buyer for a Lake Wales lifestyle community. A generalist assumes two real-estate clients are competing for the same impression. At the unit level, that's almost never true.
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02
Playbooks compound.
You're not paying us to learn luxury condo marketing on your dollar. You're paying for the third or fourth time we've moved a tower from groundbreaking through closeout — with the playbook, the vendor bench, and the platform reps already in place.
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03
Category depth sharpens.
Renderers, photographers, video crews, broker-toolkit specialists, CRM partners. The bench gets sharper with every project. A generalist is rebuilding the same Rolodex every time.
How We Wire The Work
How we keep your work yours.
Confidentiality isn't a slogan. It shows up in the way we structure access, accounts, and ownership.
PPC & Keyword Bidding
Ad accounts live in your tenant, not ours. Campaigns target your unit mix, your price band, your geography. We don't run head-to-head bids on identical keywords for two clients in the same submarket — where the overlap is real, we disclose it and resolve through tighter audience targeting and creative differentiation, not bidding wars.
Audience Overlap
Pixels and custom audiences are yours, scoped to your account. Suppression lists keep a prospect already in one client's funnel from being re-targeted by another client's ads through us. Lookalikes are seeded from your CRM, not pooled.
Project Teams
Different creative leads on directly competing accounts. Drives, dashboards, and shared tools are scoped per client. No casual cross-access to another client's pricing strategy, absorption data, or buyer list.
Analytics & Data Walls
Separate GA4 properties. Separate CRM tenants — Spark.re, Follow Up Boss, whatever you use. Performance dashboards are private to your account. We don't benchmark one client against another, and we don't pull live data from an active client into a pitch.
When It Gets Too Close
If a real conflict emerges — adjacent buildings, identical unit mix, head-to-head competition for a defined buyer — you hear it from us first. Sometimes that means we pass on the second project. Sometimes it means we restructure who works on what. We've turned down work before. We'll do it again.
We'd rather lose the project than misrepresent the work.The Honest Principle · Clear pH
The Trade-Off Named
There are projects we turn down.
Here's the part most agencies won't say. If we're already running marketing for a tower one block away, with the same unit mix, targeting the same buyer — we don't take the second one. Not because we can't. Because we shouldn't.
We tell clients this in the first conversation, not the fifth. It isn't a slogan on a wall. It's a filter.
Specialist vs. Generalist
The trade you're actually weighing.
A generalist agency without anyone in your category is not a feature. It's a tell. It usually means they don't have the depth to attract more than one of you.
| Category specialist (us) | Generalist without category clients | |
|---|---|---|
| Day-one knowledge | Buyer, broker network, regional press cycle, the platforms that convert in this market. | Starts at zero on your dollar. |
| Creative | Already learned what doesn't land in this market. | Will test the obvious mistakes on your launch. |
| Vendor leverage | Renderers, photographers, broker tools, CRM partners — bench is built. | Rebuilding the network from scratch. |
| Comparables | Realistic numbers — we've seen the other side of them. | Theoretical numbers from outside the category. |
| Conflicts | Disclosed. Walled. Sometimes declined. | None today, because no one in your category will hire them. |
In Closing
You're going to hire someone to market this project. The choice isn't specialist with conflicts versus generalist without. It's deep category partner with disclosed boundaries versus shallow generalist guessing in public.
We know which one we'd hire.
— Clear pH